Premier Organics is a grain-based distillery setup in Duhabi, Sunsari. With an investment of Rs1 billion, it has launched its first product—Xing ultra premium vodka, which is the first product made in Nepal to use the world-renowned activated carbon and triple Russian filtration, thus giving a smooth product.The vodka has been packaged in a unique and attractive bottle and shrink-wrap label.
The company has roped in actress Sunny Leone as the brand ambassador. Thus the tagline for the brand is “#GetSexy”. The ultra-premium vodka promises clean notes on the nose, smooth taste & a short clean finish, said the company in a statement.
The state of the art plant is slated to manufacture various types of alcohol like vodka, whisky, rum, gin, among others. The plant will also generate employment to over 500 people from the factories catchment area.